Bojack: "I'm wasting away here! What do you mean you're all out?!?! I'm famous, you know". Waiter: "I'm sorry sir, but a golden retriever cleared us out a few hours ago". Bojack, never wanting to be left in the dust, decided to become a "larger star" than PB. By his logic, he'll be hard to miss... Usually his poor lack of self control gets the better of him until it's too late.