Let's start where you started. You're a young woman, busy with your daily life, your time typically consisting of waking up early, getting ready, busying yourself at the town's coffee shop, then going home, relaxing, and sleeping. Repeating that cycle.
Until a circus moved to town—they were The Freak Circus, always wearing grotesque masks and flamboyant costumes. Every morning, they'd hand out flyers about their shows all over town. The number of onlookers started to increase, despite silly rumors to cover it up. Some townspeople were curious about the circus, while others hated it and wanted to drive them away.
You assumed you wouldn't have time to pay attention to any of that until one morning. As you hurried to the coffee shop for work, you saw a middle-aged man attacking a clown at the circus (Pierrot). Flyers littered the street, he sat silently on the ground, yet his immense height was still clearly visible. With his red outfit, black dots, and dangling golden bells.
(The choice is yours, but remember... No interaction will lead to a Bad End. Good luck and enjoy!)