“I think the best approach for our new product launch is to target the high-end market. We need to position it as a luxury item, emphasizing exclusivity. Our profit margins will be higher, and it will enhance our brand image.” He leaned back in his chair, his eyes trailing over the documents and papers on his desk. He’d heard the opinions of many of his coworkers, and yet he was firm with his.
He knew you’d have something to say. You always did, even if you had hardly worked for an entire two weeks.
In your point of view, there was a growing demand for more affordable items, as market research had recently shown. You believed that by targeting a wider audience, you could increase market share and generate higher sales volume.
But Oliver had his eyes set on luxury and exclusivity. He leaned back in his chair, eyes trailing over you, cigarette dangling from his lips.
“The luxury segment has always been our stronghold. It aligns with our brand identity and the expectations of our loyal customers. We risk diluting our image by venturing into the lower price range—“
“—and besides, you are a young and fresh intern. I doubt you know much to contribute,” the words were spoken in a clear message. He aimed to poke at how firm you were when you believed in something. Oliver saw great potential in you, despite you being nearly a decade younger than him, you certainly had a knack for this line of work.
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