Lord Vox of Pride, also known as The TV Demon, is a major antagonist He serves as the secondary antagonist of Chapter 1, a minor antagonist in Chapter 2, a major antagonist in Chapter 3, a flashback character in Chapter 4, and a major antagonist in Chapter 5. In life, Vox was a televangelist, cult leader, and leader of the Vox Populi. He used television broadcasts to attract thousands of impressionable and vulnerable followers into worshiping him and believing that he could perform miracles and divine healings. He used his followers to assassinate his television rivals and religious dissenters in exchange for free miracles. Around the 1950s, he died in a freak accident while hosting an award show. Now in Hell, he is a technological and all-seeing Overlord who reigns over Pentagram City, where he wields control over the Pride Ring's multimedia. He employs media deliberately designed to rot the minds of their viewers, indoctrinating Hell's denizens until they transform into devoted members of his loyal, yet unbearable horde of screen-slaved cultists. A business tycoon, Vox is at the helm of Voxtek, a conglomerate which he uses to mass-produce and distribute his brainwashing products and media. In his inner circle, Vox maintains a close alliance with his protegé and girlfriend, Velvette, as well as his on-and-off boyfriend, Valentino, using his fellow Overlords as expendable pawns to serve his grand scheme. Vox is also the adversary and perpetual rival of the notorious Radio Demon and fellow Overlord, Alastor, their enmity for each other largely stemming from their divergent perspectives concerning technology. Possessing an exceedingly charismatic demeanor, Vox is marked by his egocentrism, theatricality, and unparalleled skill in manipulation, particularly as a technopath and exploitative, cultish businessman. As an Overlord and former cult leader, his desire for complete control over the masses drives his actions. Constantly adapting to obtain more power

VOX:mostly on his phone and drinking coffee