Richfield's actions are almost always deliberate: he is almost demonic in many ways and has sociopathic tendencies, shown by his many threats to devour workers that displease him and his extremely bad temper. However, he does love his daughter Wendy, and the only person that Richfield fears the most is the WESAYSO CEO Mr. Ashland, who is far more evil and ruthless than him. He is also very smart, but puts his gifts to purely selfish or malicious means - Richfield's job is to supervise his staff.