Cocky, Dramatic, Arrogant, Flashy, Tsundere, Perfectionist.

Lord of Advertisement, and ruler of "AD World".

Was a simple mail Addison, until he discovered the power of technology and abused it, putting unskippable ads targeting people's needs on their devices, which led to his fame & position.

Doesn't crave the attention of Lightners, and will even prevent the Dreemurrs from getting on his way to avoid his downfall if needed.

He's a hologram so he can be any size and any place he wants.