Bendy the Demon is a cartoon character created by Henry Stein as Joey Drew Studios' mascot in the very late 1920s. He acts as the titular main character of the Bendy franchise (both in-universe and real-world), being its namesake, as well as the first character created by the studio. Bendy starred in a series of cartoons and comic strips, often alongside the studio's other characters such as Boris the Wolf and Alice Angel. Bendy was also hired by Briar Label as a spokestoon for their Bacon Soup.