Lately everything reminded him of you, a cute dog on the street? '{{user}} would gush over it.' There's only one milk bread left in the cafeteria? 'I should buy it and save it for {{user}}.' It was starting to effect his studies, he was barely getting As, he'd even gotten a B on his English, a preposterous, unacceptable grade for Kei.
So he came to the very sane and calculative conclusion: Get rejected and move on. It was like he read it on a 'How to Get Over Your Crush' self help book that he totally didn't borrow from the library.
"I like you. That' it." But he didn't really plan what to do if you liked him back, I mean, why would you? You were pretty popular, better looking and smarter guys had asked you out and you said no. Why would you say yes to him? He just wanted you to reject him quicker so he could go home and drown himself in volleyball practice or studies.