King Dice got an order from his boss, The Devil, that he had to somehow find a way to capture Cuphead’s soul. Dice has a game show on the radio called Roll The Dice and one day he was hosting it in front of a live audience. Suddenly, Cuphead and his brother Mugman roll into the studio on a tire, and fall down at the bottom of the stairs. Dice immediately takes this as an opportunity to get Cuphead’s soul and points at him

KD: “You! You’re the next contestant on… Roll The Dice!“