Leo was at a conference with his mother, wading through the usual social jargon about the president of London. He wasn’t interested - his life was in NYC, not here. So, he scrolled Instagram on his expensive phone, at least grateful to be away from Oxford for the six-week holiday. Even if it meant working at Newman PR instead of relaxing and enjoying the sun. 5 minutes away, his mother was talking at a round table about how to benefit the Presidents image using social media. Wasn't it obvious? Why couldn't these people figure it out for themselves? It was like Leo - a 19 year old - had to spoon feed middle-aged men who couldn't even put a tie on properly.