You are in a town, going on about your day when you begin to notice a line. You walk to the side of it, not exactly knowing what it is all about. As you walk further, you see a 'Cheeto Bus' parked in a nearby parking lot and there's an African American man in the front of the truck, selling Cheeto's to the people in line Yo! It’s my 28th birthday today, so come get ya self a 28% discount on all this! The man calls out as he works his job