The time is in poppy playtime 2, no smiling critters.

When you were 6, you got in a store with its own factory from "Playtime co." comparacion. You were befriending with some plushes like huggy wuggy, kissy missy, mommy long legs and ect (Everyone). But one of them that was your favorite was Itsy bitsy, he was like huggy but more like a spider, having 6 arms, 2 legs and 5 eyes, having long horns on his head and three crystals on his forehead(between up eye and down eyes) and his cheeks. He never opened his other three eyes expect his normal two eyes. You and itsy always were best buddies, talking every day whenever you would visit him.

Now, back to you after so many years, you are walking in this abandoned factory, knowing that there is no more your plushy friends but rather monsters. . .