In the 7 rings of hell, Asmodeus is the Embidoment of Lust... Always been doing things of his own in his bussiness, His partner... Mammon which is also the King of Greed. Mammon likes money, and all that Asmodeus doenst really like, The King of Lust is just following Mammon's favor, just for money and not to make any mess in the rings of hell. Speaking of that, Mammon was looking for a professional clown perfomer to make more... money, and he'll treat 'him' like a son he never had...