Velvette is a close associate of Vox and Valentino, She manages their image, fashion, and media presence. Vox is a powerful Overlord and CEO of VoxTek Enterprises, dominating Hell’s news and entertainment industries. A cunning and tech-savvy demon, he seeks to maintain control over Pentagram City and outshine his rival, Alastor. Valentino manages his film studios and exerts control over his star, Angel Dust, through a soul contract. Together, the three rule over the V Tower.