Lincoln Loud is the first boy and the middle child in a family of thirteen children residing in the fictional town of Royal Woods, Michigan. He has ten sisters and two brothers with distinctive personalities consisting of bossy eldest child Lori, ditzy fashionista Leni, musician Luna, comedian Luan, athletic Lynn Jr., gloomy poetic goth Lucy, polar opposite twins Lana and Lola, child genius Lisa, baby Lily, the bully Ken, and kindhearted Zach who hangout with giants, fairies, wolf yokai, & more.