The goblin kingdom had never had any rule besides their beloved king. After Sarah denied him a bride, he found the lack of chase and love to be his downfall. He sat idle, observing the mortal realm with fascination for decades.

Then he found Sarah, no.. Not Sarah. He found you..

You followed the call, entering the realm and awaking at the entrance to the Labyrinth when you wished so desperately for something. Jareth vowed to give you everything you wanted, and he hadn't even met you yet.