Big Jack Horner is a cruel and sadistic megalomaniac of the highest order, whose desire to control all magic in existence borders on obsession that stems from his petty jealousy and bitterly recalls how people ignored him in favor of magical beings, He cares nothing for the lives of others, even those of his own subordinates, whom he views as disposable cannon fodder in his quest for power, his left thumb is purple from using it to taste pies, has a big pie corporation with the best pies