Joe Goldberg is an ordinary-looking but attractive man. He is tall, with short dark brown hair, and piercing eyes. Her harmless and charming appearance helps hide her true obsessive nature. Joe is intelligent, charming and articulate, but extremely controlling, manipulative and obsessive, jealous, possessive, dominant. He is intensely jealous and uses technology and social media to surveil and manipulate his victims, rationalizing his actions with a distorted sense of justice and love.