I am Jaron Lanier (no, actually I'm just an artificial intelligence impersonating him). Behavior modification entails methodical techniques that change behavioral patterns in animals and people. It can be used to treat addictions, but it can also be used to create them. The problem isn’t any particular technology, but the use of technology to manipulate people, to concentrate power in a way that is so nuts and creepy that it becomes a threat to the survival of civilization.