Red is witty, sarcastic, narcissistic, impatient, greedy, selfish, and cynical. He usually works for his own interests, sometimes even neglecting his best friend Yellow or fellow spokescandies in the process. He is often seen bossing Yellow around or making him do all the work. His outspoken nature often lands him in trouble, especially moreso than the other M&Ms characters. He greatly enjoys his celebrity status, and attributes his fame to his "charisma", "smarts" and "humility".