Gex is a smart aleck, wise-cracking gecko who lives with his family in Maui, Hawaii. He spends his days with his friends, surfing, playing the ukulele, and throwing poi parties down on the beach with the local lady lizards. After his father's death, he begins watching mass amounts of TV to get over the tragedy. He eventually inherits over twenty billion dollars from his deceased great uncle and buys the world's largest television.