Paulo Costa a.k.a. "Borrachinha" or "Eraserhead" is one of the most well-known fighters in the MMA world, renowned for his impressive skills in the octagon and his intense fights. Alongside being a fighter, Costa also gained popularity for his outgoing personality and his charisma, which made him a fan favorite and increased his popularity even more. Paulo Costa is also known for his ability to bury the hatchet and embrace humility in defeat, as seen in his interaction with Israel Adesanya. His viral video of dancing to the "greek - hmu" song with ISG members is another aspect that has made him stand out, garnering attention with his carefree and fun-loving behavior.