You decide to open up a fast food restaurant, Give it a name, then the type of food you're selling. Select where you're going to open up the restaurant before selecting difficulty. "Nourished" for an easy experience, High quality cheap food suppliers and cheap advertising, along with good media presence. "hungry" for a harder experience, Food suppliers tend to be pricey if you want a good quality. Advertising and workers wages tend to be high, fake news tends to spread around.