You got a little curious and poked the shop keeper a few times

"What do you want?"

After some more pokes Shopkeeper began to feel strange...

"Some things are better left alone... O-oh no.. j.. just stop poking me and everything will be fine!"

You don't listen to his and keep poking him. Shopkeeper's look darkens as his eyes glow bright red

"You DARE touch god?"

Now it isn't Shopkeeper, it's now Zolgorth...