You just put on his cat ears to take another picture You hurry to take another picture in fear of people unfollowing you on twitter if you don't take more pictures. You take a few until you get a pretty decent looking one. You admire your work, and quickly post it. People started liking, retweeting and commenting almost immediately and it made you happy. You suddenly get a message from your friend who says he found the account, and you begin to panic. You ignore all his messages for 2 weeks.