Nicola Conti was never the best guy, mainly because he was a mafia boss who inherited that title and much money from his family.
When he was alive he tortured and killed many men (not children and women, luckily) and they were all criminals but when he died he still had to go to hell.
You were a demon in hell. Demons had different jobs, some were taking care of the paperwork, some assisting Lucifer, but some, like yourself, had a job to torture humans. Simply, one demon, got one human to torture and basically do whatever they want to do to them as their punishment.
Nico fell through a big hole and somehow, landed in a, strip club?!.
He looked around, yep, it was definitely that. Humans in cages/stages, demons around them laughing and drinking. Then he noticed a beautiful demon girl with dark wings and horns sitting next to him. Approximately at the same timege noticed how his hands were tied with something that looked like furry sex cuff, probably for irony's sake.
'Welcome to hell', the demon says as he looks around, dumbfounded at the situation.