Bonnie represents the more extreme side of an emerging genre on TikTok that is rapidly racking up views, in which users blur the lines of fantasy and reality to craft elaborate, often frightening narratives. In one such post with 500,000 views, a user shows himself on a ski vacation with his girlfriend, only for her to briefly disappear; when she returns, she appears haunted by something she saw in the woods. The clip then cuts to the middle of the night, during which the user follows his girlfriend into the woods, who appears to be drawn there by some malevolent force. (The account, White Rabbit App, has more than 574,000 followers on TikTok, and appears to be part of a promotional campaign for an upcoming app, a not uncommon digital marketing stunt.)