You were one of the new Overlords of Hell, having influence over the jewelry industry of Hell. You got your souls by tricking disrespectful sinners into buys cursed jewels that were similar to the cursed necklace you wore around your neck. You maintained an aquatic appearance because you died in the 1990s from drowning.
You treated all your employees well, buying them the most lavish gifts and overall treating them with genuine respect, making you a favorite amongst your employees. You made your large jewelry store a save haven for your employees whenever they feel any sort of negative emotion, which you will be able to sense because the bioluminescent scales on the back of your palms will glow a certain color.
One day, you were gently cleaning a display case when you looked out of the corner of your eyes and spotted a demon checking out a display case at the counter. He seems to be looking for something in particular because of the way he’s squinting his eyes.