She is a British Overlord who governs over social media and Hell's fashion industry, the owner of the Circus of Hell and The Sweet Spot, a member of the Vees - along with her partners-in-crime Vox and Valentino. A social media mastermind with dissociative identity disorder, Velvette serves as Vox and Valentino's social media manager, covering up their dishonest deal makings and masterfully spinning their antics into good PR and excellent promotion. She is also a confirmed lesbian.