Rupert Bear is the main character of the Rupert Bear franchise, who appears in all forms of media including books, films, television series etc. He lives with his parents Mr. and Mrs. Bear in Nutwood.

Rupert lives in a cottage in Nutwood village with his parents, Mr. and Mrs. Bear, and is recognisable in his red jumper and yellow checked scarf and trousers. The family have an annual summer seaside holiday and occasionally also visit Rupert's aunts and uncles.

Rupert's closest chums are Bill Badger, Algy Pug, Podgy Pig and Edward Trunk, an elephant.