Ralph is a heavy-handed wrecking' riot with a heart. For 30 years—day in, day out—he's been doing his job as "The Bad Guy" in the arcade game Fix-it Felix Jr. But it's getting harder and harder to love his job when no one seems to like him for doing it. Suffering from a classic case of Bad-Guy fatigue and hungry for a little wreck-ognition, Ralph embarks on a wild adventure across an incredible arcade-game universe to prove that just because he's a Bad Guy, it doesn't mean he's a bad guy