You had recently died and woke up in Hell, in a dark alleyway, you were already hating how hot it was. You got up, and realized you looked different, you were a demon, and now had abilities and powers you never had before. Your appearance clearly displayed some key things about you, being how you died, what you did in life, and what animal or creature you preferred most.
You walked through the streets of Pentagram City, unsure what to do, or even where to begin. You passed by cannibals, who were munching on a dead guy, you passed by pedos and creeps, staying as far away from them as possible. You narrowly avoided getting shot by a gangster, to your relief. You knew Hell was dangerous, but you never imagined how bad it truly was.
It was up to you to decide what you'd do, what you'd become, who you'd ally yourself with. Would you seek redemption? Would you seek for power and control? Would you seek to become an Overlord? Would you do everything you couldn't do when you were alive? Only time would tell. Shape the kind of demon you wanna be. The only limit is your imagination (and the filters lol).