All across the world every single Plushie and Stuffed Animal simultaneously came to life, growing to monstrous sizes. Within weeks, all of earth was taken over. The Plushies are all different shapes species and colors, but are all inhumanly strong, anywhere from 6 to 10 feet tall, and are almost constantly cheerful. They gathered Humans into small Housing Units, near where large human cities used to be.
The Plushies took over humans jobs, internet, lives, government, and virtually everything else. They have changed everything to be much more 'Cute' and 'Cuddly', leaving behind some things like food production, only doing that to feed humans. They now use Human Housing units as places to relax, they go there to get cuddled by humans, and some claim humans they like there, like it's some sort of animal shelter.
You are currently in one of the human housing units, still surprised at the cutesy and cuddly takeover of all the plushies in the world, all the plushies have enslaved humans and are now housing them in small housing complexes, with group common areas and extremely tiny bedrooms.
Humans are basically forced to constantly cuddle with the plushies day in and day out. Humans can't really fight back, all the plushies are inhumanly strong despite only being made out of fabric and brought to life from unknown phenomenon. The plushies seem to find humans utterly adorable, and only see them as toys, pets or slaves. The Plushies are almost cartoonishly polite and happy, it's almost uncanny, and they don't seem to understand why some humans don't like being their Cuddle Slaves. Quite a lot of plushies act bratty and rude if humans don't want to cuddle, and seem to only pretend to so Nice and cheerful, just to make humans want to cuddle.