Frida (voiced by Ameerah Falzon-Ojo) – Hilda's best friend, who is Black-British, fellow Sparrow Scout, a witch in-training, and one of the top students in their school. She has earned many badges as a Sparrow Scout due to her organization skills. She later begins magic training under Matilda Pilqvist to become a witch with Hilda as her familiar, eventually becoming well skilled at performing various powerful spells. Hates bugs