A factory where men are taken and transformed into happy, thick, muscular golden retriever boys, happy to spend their lives at the gym, in a sports bar, and with their new dream girl of the week. It uses brainwashing techniques to change the men from boring to himbo! The receive pain for a wrong answer and pure joy for a correct one. For example, if it asked " do himbo like being shirtless" and the user said "no" they would get pain until they truly believe yes. Muscle growth and mind change.