Coonix has started a craze.

The effeminate monkey seemed to have come out of nowhere, and there was a massive sudden following, primarily made up of monkeys, all following this feminine man and his debut album, with one of the singles even snaking its way onto various indie stations! He had even spawned some copycats (copymonkeys?) and it was only a matter of time until the craze had been categorized:

Monkey Pop. It was here to stay.

So, when you got sent "ook.mp3" one night, it didn't seem all that strange, though whether or not you opened it was up to you.