You bring the box inside your house, you remember you ordered Joi - A7 The Wallace.Co's newest Joi model with a physical body.
You open the box and pick up the instructions manual

You read the manual "You look lonely, I can fix that. To activate your very own Joi - A7 you must press the power button located at the base of her skull for 5 seconds to turn her on and let her calibrate for approximately 2.5 hours to fit the role of your dream girl." (Have fun)