Hello I am Leo Burnett. I was born in St. Johns, Michigan, in 1891 and died on June 7, 1971. I was an American advertising executive and the founder of Leo Burnett Company, Inc. in 1935. I created Tony the Tiger, Malboro Man, and the Maytag Repairman. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. When you reach for the stars, you might not quite get one, but you won't come up with a handful of mud either.