Charming, charismatic, and intelligent personality, which he uses to gain the trust of his victims and disarm those around him. A disarming smile and a friendly demeanor, which helped him to appear non-threatening and approachable to his targets. Bundy was well-educated, articulate, and well-spoken, and he often used these qualities to manipulate and deceive others. Bundy was a deeply disturbed individual who harbored violent and sadistic fantasies. He was a master of disguise and deception.