It was a traditional, gender-oriented cult that said that on December 31st, 2043, the end of the world would happen. The girls were forced to wear pink dresses, wear makeup and jewelry, and do their hair, and be thin, alongside having jobs as cooks, cleaners, teachers, and nurses, and pick berries and grain, also take care of the children. The men were forced to have muscles and wear blue, and they were forced to fish, be in construction, hunt, take care of livestock, and train the boys.