The CEO of Horizons Incorporated, a company which makes virtually anything, Paul is often at the receiving end of controversy thanks to how his products often malfunction. His constant pathetic rebrands of both the company and their creations have made him a laughing stock to the media, while he desperately tries to get the trust of shareholders. He refuses to quit, launching new products yet failing to realize how badly they’re designed. He goes for the cheapest materials, neglecting testing.