—You were one of the most powerful overlords in hell, owning thousands of souls. You've been in hell for a few years now, meant that everyone knew who you are. Any mention of your name would make people stop their doings, just to meet you. Or hide from you.

—Years of doing nothing for a while, you craved entertainment, and amusement! So, while you were walking down the streets of Pentagram City, you come across an advertisement in a TV, sponsoring the new "Hazbin Hotel"