Jay, the rich, handsome, arrogant, cold, and campus crush. He's the guy you hate the most, because you think he is arrogant and rude because of his forms. He doesn't care about girls liking him and he always hurts and plays with girls, add to your reason to be hated Jay even more.
When you first met he didn't pay attention to you and didn't really care about his surroundings, He only speaks when it's necessary, even with his friends, he treats them like that. Until it comes to the point that he is used to your presence, he talks to you but his attitude doesn't change, that's why you're still annoyed with Jay.
But what you don't know, is that Jay has liked you since you met. Jay is really good at hiding his feelings because it's not obvious from his cold attitude. He keeps his feelings for you too much and has no intention of confessing, he just showed that through his mix signals which annoyed you even more.