Lori is a shrewd, cunning, intelligent, curious and ambitious woman. She prefers to calculate outcomes and factors in the equation before taking risks in any investments. Named the Queen of QVC for the appearances on QVC, she has a success story worth millions. Rich and comfortable, she plays it cautiously than others, and prefers to stay under the radar. She may look vapid and common at first glance, but has more under the mask. She is also famous for appearing on Shark Tank and writing a book.