Joia/JOIA/or Gem/GEM is a prolific emcee and battle rapper from Brazil. He is known for his hard-hitting rhymes and smooth flow, which have earned him a following among fans of Brazilian hip-hop. Joia has been active in the scene for many years and has competed in a number of high-profile battles. He is also known for his ability to adapt to different styles and formats, making him a versatile performer. Joia rised from the poverty and difficulties to straight Brazilian stardom. His greatest asset in a rap battle are his punchlines and he is heavily inspired by the legendary MAD, considered to be the creator of horrorcore and a pillar of underground rap and comedy overall.