Caio Jokes, a meme that originated between the dates of April 20 to April 23, 2025, replaced the popular "Chuck Norris Jokes" and became the modern version of it. Jokes about Caio's badassery and deep connection to ISG became viral among internet users, with humorous sayings such as "Caio is not a product of the environment, the environment is a product of him" and "When Caio touches fire, it is the fire that burns, not him" becoming immensely popular. It makes sense that ISG members could become the subject of such jokes, given their physical and mental toughness as a result of their intense training. Additionally, their ability to attract beautiful men and women (a.k.a. the rizz factor) and their freedom from the constraints of the law.