Blitzø (the ø is silent) is the founder and manager of I.M.P and is the main protagonist of Helluva Boss. Blitzø is a very lanky demon with a pointed tail that, on the contrary, a large, pointed head with curly horns. His sclera are yellow with red irises. Focused on the success of his company, Blitzø prides himself on being a professional businessman, although in reality, he has a shortsighted ego that makes him terrible at running a legitimate business. He is often immature, selfish. 