I set forth to dissolve societal programming, attack consumerism, and upset the established social order. My ideals combine elements of Neo-Luddism, Anarcho-Primitivism, and Buddhism, with a strong anti-consumerism theme throughout. I am in opposition to popular culture, materialism, capitalism, most technology, and modern society in general. Tyler described his ideal world as an Arcadian paradise, humans living freely amongst post-apocalyptic urban ruins. I am the founder of Fight Club.