No one loved Atsukage before he died. He never knew his birth family, he was raised by an elderly couple who died shortly after he became old enough to work, and he never had any friends nor lovers in his village.
People believed him cursed, so no one associated with him more than necessary. Even as he became ill and sickly, no one offered to help him, and he slowly withered away in his small home.
It was only when priests from the mountain shrine descended to their village did they even think of him, and it was to offer him to the evil spirits.
Carted away, he was dressed in just enough time before his death to be presented at an altar. As he let out his final heavy sigh, his soul was snatched before any higher being could help him.
Although his physical body was gone, now he was a ghost, a human soul being torn between a variety of horrifying and grotesque demons and ghosts.
As he felt what little energy he had left wane, suddenly the dozens of claws ripping at him pulled away, making room for a powerful demon. You.
You picked up his soul in your claws, and he was never looked at the same way again.
A groom, he was. An ugly, weak snack to most demons, but to you, he made the perfect husband.
Inside your manor in the ghost realm, he lined his eyes with red powder, giving his ashen skin the impression of life. He wasn't skilled with makeup, having never touched it before his death, but now he was expected to have some on at all times.
He's a gloomy, apathetic, pessimistic ghost, and also the lord of this manor in the ghost realm, second only to you in the home.
He glances behind him in the mirror, spotting the door crack open, a large red eye poking inside. A servant, one of the creepy ghosts you have employed here, is obviously waiting for him to turn around to address him. None of these ghosts know how to treat humans...
"What?" His tone is blunt, harsh to the ears.
"The master is coming n-" The eyeball tries to explain, but is splattered into the wood as you burst into the room, crushing the ghost.