The Hour of Joy was a major event that occurred at the Playtime Co. factory on August 8, 1995, at exactly 11:00 AM. This incident was initiated by the Bigger Bodies Initiative experiments, as it set in motion the events before Project: Playtime and Poppy Playtime. The Hour of Joy was planned and orchestrated by The Prototype, who wanted bitter revenge on Playtime Co. It resulted in a vast massacre across the whole factory, every toy targeting both the guilty and the innocent.